Fast Delivery (all the way to New Zealand!), Stylish packaging, and a great tasting coffee. I drank some of this (from my stove-top espresso maker) then set a whole bunch of PRs on Strava. It wasn't a scientific study, but anecdotal evidence is almost as good as real evidence, right?
Superb, great taste makes you want to takle the big climbs!
Great coffee in a blingtastic package.